Image of the Galler Kinect setup in a store.

Victory Tastes Sweet With The Galler Kinect Game

Arcade Game - Motion Controls - Marketing

Field marketing agency Brand Activators wanted to build an installation game for Galler, an independent Belgian chocolate factory.

We created a simple, accessible game that is controlled through body motion.

Winners got a tote bag and a year of free Galler chocolate.

"Everybody loves the game!"

Stijn Spithoven
Brand Activators

Key Points

  • Challenge: Create an accessible way for people to engage with Galler’s rebranding
  • Solution: A short, simple game without controller, just your body.
  • Approach: Brand Activators had a clear vision. We refined it using our game experience and tech knowhow.
  • Outcome: A fun, low-threshold game where you could win actual chocolate!

Rebranded

Galler completely overhauled the look of their chocolate bars and corporate identity. The game’s visuals and user interface perfectly reflects this. We also extended this idea into the gameplay: catch the ‘new’ bars, but avoid the old!

Galler chocolate bar
gameplay screen of the galler kinect game

Move It!

We used Kinect technology to allow for motion controls. Simply waving at the screen would start the game. Gameplay itself was kept as simple as possible: move left or right to move the basket on screen, and catch the chocolate bars falling down.

Small & Sweet

With lightweight gameplay and assets that could be changed easily, the game itself could be ‘rebranded’ for other brands and marketing events.

 
galler on-field marketing

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