Metakot, the first student house in the metaverse

metaverse - VR Chat - Virtual Reality - MARKETING

The metaverse is a network of virtual reality worlds where you can roam freely as an avatar. It is being called ‘the digital future’ or even ‘the next version of the internet’. Definitely the place for a new generation.

And Telenet wants this generation to feel right at home in this new world. That’s why they teamed up with TBWA\Belgium and VR specialists Cybernetic Walrus to build the Metadorm, the very first student house in the metaverse. It’s a virtual world where everyone can roam freely and can even play beer pong, an iconic student tradition in a new, digital jacket. All you need? A VR set.

"Very quickly, we ended up with Cybernetic Walrus as an experienced partner in virtual reality.
They drew out a clear process to work with them - step by step - to turn our idea into reality. A very close collaboration with our creative team was central to the process at all times, and that's what we like a lot!"

Charlotte Smedts

Account Director TBWA

Key Points

Challenge: Create an experience that connects to a young audience. Translate the requirements of all the stakeholders into this solution within a specific timeframe and budget.
Solution: A virtual world where people can move around and play beer pong.
Approach: Methodically moving forward in a structured way, following a clear process step by step in order to ensure close collaboration with all stakeholders.
Outcome: A working multiplayer virtual world in VRchat, with lots of fun.

Metakot

‘Wherever you’re studying – in Brussels, Ghent, or Antwerp – the Metadorm is the first VR student house where literally anyone can virtually walk in. Yes, it might be a virtual – and relatively unknown – world, but it is still a student house in the first place. Be prepared to see some pizza leftovers, piles of clothes and even stolen traffic signs lying around,’ said Thomas Driesen, creative director at TBWA\Belgium.

Beer Pong

In honor of Metadorm’s launch, Telenet travelled to various Student Kick-Offs in Brussels, Ghent, Leuven, Hasselt and Antwerp so that students could experience the excitement firsthand. Partying at these locations was made more fun with a beer pong game featuring influencers Jonatan Medart and Elodie Gabias as well as TikTokker Mona from Brussels! Those who managed to beat them were awarded with a refreshing beer reward – but this time in real life.

"Very nice collaboration throughout the entire process, from concept to visual translation to the very strong technical support."

Charlotte Smedts

Account Director TBWA

First step

For Telenet, the Metadorm is only the first step of their adventure in the metaverse, a platform where the possibilities are endless. Visit the Metadorm yourself via the VRChat application.

Metakot, the first student house in the metaverse

metaverse - VR Chat - Virtual Reality - MARKETING

Key Points

Metakot

Beer Pong

First step

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